FAMILY-OWNED. COACH-LED. AVON, INDIANA.
BUILT ON WORK.
DRIVEN BY PURPOSE.
Major Sports Performance is a family-owned training facility built on a shared passion for athletics, hard work, and helping others reach their potential.
From developing young athletes to helping adults to stay strong and capable, we believe great training builds more than physical ability. It develops discipline, confidence, accountability, and a mindset that carries beyond the gym.
OUR STORY
IT STARTED WITH A VISION.
Major Sports Performance started with a coach's vision and a mother's belief in it.
After competing in multiple sports and continuing football in college, JP Peterson discovered his passion for developing young athletes. While coaching at Avon High School, athletes and families began asking for additional training outside team practices. He saw an opportunity to create a place dedicated to purposeful athletic development.
His mother, Denise Peterson, understood that passion. A lifelong athlete and trainer, she encouraged JP to turn his vision into a dedicated training facility. Together, they built MSP around hands-on coaching, hard work, accountability, and a genuine investment in the people they train.
As the business grew, that philosophy expanded to adults who wanted to continue building strength, fitness, and athleticism. Today, MSP remains family-owned, with the same belief that started it all: everyone has the potential to keep improving.
Even our name is personal. Major Sports Performance was named after JP's son, Major.
TWO GENERATIONS. ONE PASSION FOR TRAINING.
JP and Denise bring different backgrounds and experiences to MSP, but share the same belief: athletic development doesn't have an expiration date, and everyone deserves the opportunity to keep improving.
JORDAN (JP) PETERSON
Co-Owner | Sports Performance Coach |
MSP CLUB SPORTS FOUNDER
College: Indiana University & University of Indianapolis — Football
High School: Football, Basketball, Track, Baseball
A multi-sport athlete in high school, JP went on to play college football at Indiana University and the University of Indianapolis. That journey shaped his passion for coaching. After returning to coach football at Avon High School, he saw firsthand how much young athletes could benefit from development outside their team practices.
That insight became his original vision for MSP. JP challenges athletes, teaches accountability, and builds the physical abilities and confidence they need to keep growing. For him, coaching is about more than performance—it's about building relationships, recognizing potential, and making a meaningful difference in a young athlete's life.
DENISE PETERSON
Co-Owner | Gym Manager |
Adult Fitness Coach
Background: Former Competitive Gymnast & Multi-Sport Athlete
Experience: 30+ Years in Fitness & Training
Fitness has been part of Denise's life for as long as she can remember. A competitive gymnast in her younger years and a multi-sport athlete in high school, she began working as a personal trainer after graduation and competed in Ms. Fitness competitions in her early twenties.
With more than 30 years of training and fitness experience, her commitment never faded—even while pursuing a career in software engineering. Today, she helps lead MSP and believes getting older doesn't mean giving up your athleticism. She is passionate about helping adults stay strong, athletic, and capable as they age.
MORE THAN ATHLETIC ABILITY.
Whether we're coaching a young athlete preparing for the next level or an adult working to remain strong and capable, our philosophy is built around the same principles.
GRIT
Embrace challenges, work through difficult moments, and keep pushing forward.
DISCIPLINE
Build consistent habits and understand that progress requires work.
ACCOUNTABILITY
Take ownership of your effort, attitude, and development.
PURPOSEFUL TRAINING
Train with direction, instruction, and a reason behind every session.
COMPLETE ATHLETIC DEVELOPMENT
Build strength, speed, power, coordination, conditioning, and confidence.
NOT JUST WORKOUTS. REAL TRAINING.
We believe training should be challenging, purposeful, and coached. Our athletes and members deserve more than someone simply telling them what exercise comes next.
We work to create an environment where people understand the movements, receive feedback, and are encouraged to continue improving.
COACHES ON THE FLOOR
Hands-on instruction, technique feedback, and encouragement.
SMALL-GROUP TRAINING
Focused coaching and attention rather than getting lost in a crowd.
PURPOSEFUL PROGRAMMING
Structured strength, speed, power, conditioning, and movement development.
MEASURABLE DEVELOPMENT
Performance and body composition assessment tools such as VALD SmartSpeed, Perch, and InBody, used where appropriate.
THE PEOPLE BEHIND THE WORK.
Alongside JP and Denise, MSP's coaching team brings competitive athletic experience and a shared commitment to helping others develop.
SPORTS PERFORMANCE COACHES
BRYCE KIRTZ
Sports Performance & Skill Position Coach
Northwestern University — Football
All-State Track — Sprints
JALEN PETERSON
Sports Performance Coach
Miami University (Ohio) — Football
All-State Track — Hurdles
ADULT FITNESS COACHES
ERIKA JANISCH
Adult Strength & Conditioning Coach
Norwich University — Hockey
AMY WALTERS
Adult Strength & Conditioning Coach
IUPUI — Tennis
ATHLETIC DEVELOPMENT AT EVERY AGE.
MSP's roots are in youth sports performance, but our belief in athletic development extends to every stage of life.
Also available:
MORE THAN A GYM. A COMMUNITY.
MSP was built from a desire to give young athletes in Avon additional opportunities to develop.
That commitment remains central to our business today. We believe the relationships built through training, coaching, sports, and shared experiences matter just as much as the work happening inside the gym.
